Greta Coontz 20'
(journal)
This article discusses how consumers see sustainability and what their priorities are. Though there was a major
lack of attention toward sustainability, the public is beginning to notice the dire need for a more eco-friendly society.
The article pulls the definition of sustainable development from the United Nations in 1987 which states that sustainable
development means “to meet the present needs without compromising the ability of future generations to meet their
own needs” (United Nations 1987). The article also states that consumers care about the economy just as much as they
care about the environment. The most logical way to be sustainable and keep the public happy is by balancing the economy
and the environment. Without a healthy balance there is no point in attempting to create a fully sustainable society as it would
collapse economically. This article is actually quite different from the other sources I have read. It takes a middle of the road
standpoint by claiming that both the environment and the economy are important. The majority of articles on environmentalism
and sustainability say that the environment is far more important than the state of our economy. The intended audience for this
article is environmentalists, public officials, and the general public. This is significant for my research because it shows that in
order to go sustainable we must meet the needs of our economy as well. My main question is how much of a difference can a single
person make for the world, but before we can even think about going sustainable we must address the concerns.
lack of attention toward sustainability, the public is beginning to notice the dire need for a more eco-friendly society.
The article pulls the definition of sustainable development from the United Nations in 1987 which states that sustainable
development means “to meet the present needs without compromising the ability of future generations to meet their
own needs” (United Nations 1987). The article also states that consumers care about the economy just as much as they
care about the environment. The most logical way to be sustainable and keep the public happy is by balancing the economy
and the environment. Without a healthy balance there is no point in attempting to create a fully sustainable society as it would
collapse economically. This article is actually quite different from the other sources I have read. It takes a middle of the road
standpoint by claiming that both the environment and the economy are important. The majority of articles on environmentalism
and sustainability say that the environment is far more important than the state of our economy. The intended audience for this
article is environmentalists, public officials, and the general public. This is significant for my research because it shows that in
order to go sustainable we must meet the needs of our economy as well. My main question is how much of a difference can a single
person make for the world, but before we can even think about going sustainable we must address the concerns.
Choi, Sungchul, and Alex Ng. “Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses.” Journal of Business Ethics, vol. 104, no. 2, 2011, pp. 269–282. JSTOR, www.jstor.org/stable/41476085.